How do you detect spam reports?
We monitor feedback loops (FBL) configured with major inbox providers like Yahoo, Outlook, and others. When a recipient flags your email as spam, the provider forwards a telemetry payload, and we log it immediately.
Granular authentication status & alert systems
Misconfigured DNS settings instantly flag outbound emails as suspicious. Our platform continuously query checks SPF alignment, DKIM signatures, and DMARC policies for all connected domains.
If a record is altered or drops, you receive alerts immediately. This allows you to resolve validation failures before they degrade active sender health scores or trigger spam filters at major ISPs.
Our telemetry dashboard also provides automated bounce categorization, helping you distinguish between hard failures (invalid contacts) and temporary soft bounces (throttling or box limits).
Granular Metrics
Six dimensions of sending reputation
Authentication alignment
SPF and DKIM validation monitoring to pass receiving server checks.
Bounce categorization
Auto-separates invalid addresses from temporary blocks to protect lists.
ISP feed blocks
Immediate tracking of spam complaints and throttling from Google and Outlook.
Rate limits
Visual limits warnings for daily/hourly campaigns to avoid sudden spikes.
Queue latency
Monitor SMTP transit times to ensure sequences land on schedule.
Inbox placement
Reports mapping whether outreach hits primary or promotion folders.
Technical Specifications
Deliverability Telemetry Details
| Metric Type | Tracking Resolution | Reporting Method | Auto-Action Trigger |
|---|---|---|---|
| SPF/DKIM Alignment Check | Hourly query | Real-time query | Pause outbound on failure |
| Bounce Categorization | Hard vs Soft codes | Hard vs Soft codes + SMTP logs | Auto-suppress invalid emails |
| Spam Report Monitoring | Daily digest | Hourly telemetry | Pause active campaign threads |
| Queue Transit Times | Standard logs | Standard logs + graphs | IP rotation redirection trigger |
Deliverability FAQs
What is DMARC monitoring?
DMARC checks verify that the domain name used in the headers matches the SPF and DKIM domain signatures. We continuously check this alignment to ensure your outbound emails pass target ISP spam policies.
How quickly do alert triggers activate?
On the Scale and Agency tiers, alert events trigger within 60 seconds of a metric breaching safety margins (e.g. bounce rate > 3%). You can route alerts to custom webhooks or Slack channels.
What are hard vs. soft bounces?
Hard bounces indicate invalid addresses, which we flag to protect list quality. Soft bounces point to temporary delivery issues (like full mailboxes or SMTP throttling).
0.0%Average Delivery Rate
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Outbound without visibility is a liability.
Set up alerts for metrics decay and maintain pristine deliverability.